In today’s crowded digital world, it’s hard to stand out. But there’s a secret to grabbing attention and keeping it: storytelling. Stories help people connect, remember, and trust. That’s why small businesses can use storytelling to grow.

At VivHaus, we know the value of a great story. We use video to tell stories that make businesses unforgettable. Let’s explore how storytelling for small businesses works and how it can help your local business thrive.

Why Stories Matter

Stories stick in people’s minds. Facts and data are important, but they don’t grab attention like stories do. Learn more about the power of storytelling in the book Stories That Stick. For example, we worked with Hillcrest Academy during the challenges of COVID-19. Instead of just highlighting their programs, we told the story of how the school came together as a community during tough times. This emotional connection helped them show their resilience and attract families who value a strong sense of togetherness.

The Four Parts of a Great Story

A strong story has four key parts:

• A Character Your Audience Relates To: Every great story needs a main character. For your business, this could be you, your team, or your happy customers.
• Real Emotion: Show feelings your audience can connect with—whether it’s excitement, joy, or overcoming challenges.
• A Key Moment: Highlight a turning point, like when your product or service made a big difference.
• Specific Details: Add details that make your story feel real and relatable.

In the Hillcrest Academy COVID-19 video, we brought these elements to life. The identifiable character was the Hillcrest community, including staff and students. Real emotions were captured through their efforts to adapt and support each other during the pandemic. The key moment was their response to the challenges of COVID-19, showcasing resilience and unity. Specific details, like virtual learning and outdoor activities, made the story authentic and memorable. Learn more about Hillcrest Academy here.

Make Your Stories Relatable

The best stories resonate deeply, allowing your audience to see themselves reflected in the narrative. For a local business, this means emphasizing shared experiences and community values. In the COVID-19 video, we highlighted moments of resilience and togetherness, focusing on personal stories and collective challenges. This approach helped viewers feel emotionally connected, finding hope and solidarity in seeing their own experiences mirrored.

Stories Build Trust

Stories don’t sell directly—they inspire action and foster trust. By showing how your organization makes an impact, a story becomes a powerful tool for connection. For Hillcrest Academy, we created a video that captured the community’s resilience and unity. By spotlighting real stories and shared experiences, the video established trust and encouraged support for the school’s mission, inspiring deeper engagement.

How to Start Telling Your Story

You can start using storytelling for small businesses today:

• Think about what makes your business special.
• Find the human side of your work. Who do you help? How?
• Use videos, photos, or social media posts to share your stories.

At VivHaus, we’re here to help you tell your story in a way that gets results. Whether it’s a behind-the-scenes video, a customer testimonial, or your personal journey, we can bring your story to life.

Let’s Get Started

If you’re ready to grow your business with storytelling for small businesses, contact VivHaus today. Let’s create a story your customers will never forget.